Working With a Marketing Agency Could be the Right Next Step
Based on your responses, it looks like you’re mostly ready to work with a marketing agency. There are a few things you’ll need to work on to make the campaigns as successful as they can be. As long as you address the potentially weak spots early on, you should be fine.
The three most important items to check are:
You have a proven offer that converts. The ROI you get from a marketing agency will depend on how many of the leads become clients. Make sure your close rate is at least 25%.
You can deliver. It’s hard to think of something that will hurt your business more than selling new clients and then not being able to deliver what you promised. Be sure you have (or can get) the capacity to service the new clients your marketing agency will deliver.
You have an adequate cash runway. There’s two truths about marketing campaigns. They cost money, and they usually take a few months before they show results. That means you have to be able to fund them for a while before they start generating money for you.
To get more clarity on exactly where you should focus and how a well crafted marketing campaign can accelerate your growth, schedule an introductory marketing strategy session with us.
During this session, we'll spend a good deal of time getting to know your business - what your goals are, what you’re doing now, and where you feel stuck. We’ll help you create a clear vision of what you'd like to achieve with the help of a marketing agency - whether it's us or someone else.
Pitch Perfect Digital is a service of Erickson Business Coaching, Inc.
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